‘Cinderella’ Inspires “A Million Word of Kindness” Campaign

At D23 EXPO 2015 in Anaheim, California, Walt Disney Studios announced the launch of of “A Million Words of Kindness” Campaign in celebration of the September 15, 2015 release of ‘Cinderella’ on Digital HD and Blu-ray™. The online campaign invites fans around the world in the spirit of Cinderella to make a commitment to be courageous and kind in hopes of reaching of “A Million Words of Kindness” just in time for November 13^th, 2015, World Kindness Day.

In the film “Cinderella,” Ella is told by her mother, “Where there is kindness, there is goodness; and where there is goodness, there is magic.” Now families everywhere can create this magic themselves by submitting words of courage and kindness at www.cinderellakindness.com, using the hashtags #Cinderella and #bekind or the handle @Cinderellamovie. These kind words and their entrant’s names will then appear on the site’s interactive “Kindness Wall.”

 SYNOPSIS:

Celebrate Disney’s “Cinderella,” a modern classic that shines with beauty, imagination…and magic! Despite being mistreated by her stepmother (Cate Blanchett) and stepsisters, a spirited Ella (Lily James) resolves to take charge of her fate. Add a royal ball, a Fairy Godmother (Helena Bonham-Carter) and a glass slipper, and suddenly – magic becomes reality!

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