The Shadowhunters fandom is raising their voices in the right way

THE #SAVESHADOWHUNTERS CAMPAIGN IS BREAKING BARRIERS
by Ana Martinez on June 22, 2018
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Shadowhunters’ fans raise over $14,000 for the Trevor Project as part of their #SaveShadowhunters campaign

The Shadowhunters fans keep proving they are a force to be reckoned with. Ever since the news broke that the series had been canceled by Freeform and would only be given a two-hour series finale to close the story, fans from all over the world have been campaigning with one mission in mind: bringing their show back. With actions that started with trending topics on social media that now are being transformed into renting out billboards in Time Square Garden and renting out a plane to fly above Netflix, the fans are proving that they are not willing to give up that easily.

It’s clear that these past few weeks it has been proven that shows can come back from the dead and that not everything is said and done when a show is canceled. And, as we’ve already said before, we believe that it isn’t Shadowhunters’ turn to go just yet. Seeing shows being brought back like Timeless, Brooklyn Nine-Nine, The Expanse and, most recently, Lucifer, we believe the Shadowhunters fandom is doing the right thing by not giving up and working together as a team to achieve their common goal to give the show a fourth season.

RELATED | Why It’s Important to Save Shadowhunters

To give you a better idea of how strong and passionate the Shadowhunters fandom is, we summarized below a few of the plans and actions fans have organized in just these two and a half weeks since the fate of the show was announced.

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1. Raising money for the Trevor Project

The Shadowhunters fans know how to use their voices for good. And, as they have stated on their Trevor Project fundraiser page, they are channeling their passion into giving back. With donations from their own leading lady Katherine McNamara, as well as one of their showrunners Darren Swimmer, the fandom has managed to raise over $14,000 in 13 days.

With a goal that was set to be of $500, the fandom is even surprising themselves by how well the campaign has been doing. And we truly believe that the number will continue rising in the upcoming days as the Shadowhunters fans don’t seem to be slowing down any time soon.

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2. Over 8 Million tweets for #SaveShadowhunters on Twitter

As we mentioned before, the fans have been very vocal on social media about how much they disagree with Freeform’s decision to cancel the show. They have organized themselves and every day they set up power tweeting hours in which they get together and continue tweeting the reasons why they think the show doesn’t deserve the fate it is getting.

If we track the numbers from the #SaveShadowhunters hashtag, the tweets cross over the 8 million mark, and that’s only counting one of the hashtags they have been using. They have at least 5 more that they use according to the day they tweet. They are impressibly organized and have even a google document set out with their tweeting plans with the hopes of getting all the fans in the same channel and under the same schedule.

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3. Airplane flying out on top of the Netflix headquarters in LA

This Friday, June 22, the fans rented out an aerial #SaveShadowhunters banner to circle over Netflix Studios in LA in the hopes of getting the studio’s attention. The banner is set to be displayed between 11 am and 2 pm that day, and during that time the fans also planned having power tweeting hours on Twitter to sum the efforts and completely make sure that the message is getting across. With pictures and videos of the plane already being circulated on line, the fans are proving to know that a campaign as big as this one needs to move out from social media to make sure it truly makes an impact. And since the effort is already gaining interest from different media outlets, we can say that this idea was a successful one. Here’s to hoping that Netflix is paying attention!  

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4. Billboard in Time Square New York

Next week, on Friday, June 29 the fans have also rented out a 5-minute billboard Roadblock that will be displayed in Times Square 42nd Street and 7th Avenue (facing east). Fans are even planning on getting organized to pay a visit to the place and take pictures of the billboard themselves. These kinds of actions are big and will hopefully make headlines and inspire fans to keep fighting for the show they love.

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5. The fans are moving the campaign to a whole new level by designing postcards, flyers, merchandise and more

Another thing the Shadowhunters fans are proving to be is very clever. They know how to work with what they have. If they see their show is not getting the promotion it deserves, they create it themselves. Fan accounts such as ShumdarioNews, Basic Shadow Stuff, and Bane & Lewis have been creating flyers, posters, and postcards to share with fans over the world.

The most recent case being at the “Hunters of Shadow” Convention in Paris, where they printed out #SaveShadowhunters flyers to give to all the attendees. Pictures from the flyers were shared over social media proving that this gesture made fans who attended the convention very happy. Other designs created have been made available for fans to download and print themselves to mail over to the networks and people who might be behind the important decisions.

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6. Raised over 128,000 signatures on their change.org petition

Immediately after the news broke, a change.org petition was launched. Ever since then, the previous goals that were set have been reached. The next goal is to reach the 150,000 signature mark. 128,000 signatures is a big number for sure. And with the last signatures registered being added only minutes away, we are sure that this number will just keep climbing up as time moves on.

If there is one thing that the #SaveShadowhunters campaign has proven is that the show has it all to succeed, it only needs to be given a proper treatment and the chance to grow

Shadowhunters is making headlines all over the world right now. The decision to cancel the show right when it is taking off and with a season as strong as their current season is right now is probably one of the worst we’ve seen made on TV so far. The show is not ready to say goodbye yet and the cast and the fandom are not ready to let it go. With a fandom as passionate as the Shadowhunters fandom is, you can’t just expect them to stay quiet and not fight for what they believe in. The Teen Choice Awards nominations help us make a point, Shadowhunters is probably the most successful show its network has right now.

If they don’t recognize it, we sure hope that another network can step in and see what they are missing. Shadowhunters has everything it takes for a show to be successful. We just really hope that someone listens up and realizes why giving up on it right now is a big mistake. To all the fans out there, keep being loud and doing what you are doing. Nothing is impossible when it comes to saving TV shows. We continue to stand with you and we truly admire everything that you have accomplished so far.

Shadowhunters returns for its final episodes in Spring 2019 on Freeform.

What do you think of the way the Shadowhunters fandom is coming together to fight for their show?

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About the Author
Ana Martinez
Ana is a graphic designer from Monterrey, Mexico. She loves reading and watching her favorite books come to life on television and movies. She never misses The Flash and is a big fan of Pretty Little Liars, The Fosters and basically every show from Freeform. You will often find her on twitter fangirling about everything related to Shadowhunters or the book series it is based on, The Mortal Instruments. Another one of her passions is traveling, and she hopes that in the future she will be able to do it more often and visit as many places as she can.
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